Special Events and Beyond

"I shape my own destiny." - Laurie Beth Jones

Your special events are only as special as you make them.  Sadly, if your approach and attention to your special events resemble your regular routine, then you need to assess your readiness to make it a success.  You make special events a success by making them special.  You make them special by adjusting your approach to them.

• Preparation: How you prepare will impact how you perform.  If you are lackluster in preparation, don't expect to tap into some hidden gem of enthusiasm and energy that wasn't present before it is time to perform.  Go full strength with your preparations.
• Promotion: You have to talk it up and take it up a notch. You are to talk it up to get others talking about what's coming.  If you don't show any enthusiasm about what you are putting on, then you won't see many people rushing to get there.  Talk it up and take it up.  Introduce something new.  Innovate it.  Put a new spin on an old idea. Let it wow your audience.
• Presentation: Small budgets don't have make your events small-scale ventures. Get others to partner and support your efforts.  Look at your vendors for discounts.  Do you always use the same caterers or order from the same local restaurants? Ask for a discount and offer premiere signage.  See where you can cut costs without cutting corners.  Keep your presentation flawless and fantastic.

Remember: You shape your own destiny.